FOUNDER & CHIEF MAKER

After 15 years working with large multinational and independent agencies and now founding In The Making, Frankie has earned herself the reputation as a solutions-focused communications strategist.

Frankie approaches PR with sophistication and creativity. She is well-connected to media, government and business and leverages her collaborative nature to deliver impactful results.

A seasoned public relations professional with a wealth of marcomms experience, Frankie has a long history of delivering outstanding and award-winning work.

For the past few years, Frankie has also been involved in fostering the next generation of local PR practitioners, tutoring at Queensland University of Technology, where she is also an alumni.

HEAD OF DIGITAL

Georgia is an accomplished communications and social media expert with over 18 years of industry experience. Georgia's creative flair and innovative thinking have consistently impressed both colleagues and clients alike.

With a keen eye for emerging trends, Georgia has a remarkable talent for devising unique and strategic ideas that captivate audiences. Her ability to think outside the box enables her to provide creative digital solutions that address complex business challenges head-on.

As a social media maven, Georgia excels at leveraging social trends to amplify brand presence and drive engagement. Her expertise lies in crafting compelling campaigns that resonate with target audiences, allowing brands to stay ahead of the curve in the ever-evolving digital landscape.

ACCOUNT DIRECTOR

Sammy is a dynamic and creative multi-channel storyteller with a passion for creating unique and distinctive communications strategies that drive tangible business results.

Throughout her career, Sammy has worked with a diverse range of clients, representing both global brands and iconic local Australian businesses.

Her expertise lies in consumer lifestyle, travel and tourism, and FMCG communications, where she has effectively blended creativity with strategic thinking to drive successful campaigns that leave a lasting impact.

Sammy's strength lies in earned media relations, influencer engagement and events management.

ACCOUNT MANAGER

Annabelle, a seasoned specialist in PR, communications and social media marketing, boasts a proven track record of delivering results for clients across a diverse range of sectors including consumer, lifestyle, and property.

Her expertise is reinforced by extensive collaborative experience within results-driven agency teams. With a comprehensive understanding of the value of strategic communication, Annabelle navigates the dynamic landscape of PR, communications, and social media marketing for her clients, consistently delivering value through strategic and creative approaches.

Throughout her career, Annabelle has taken an active role in the day-to-day management of accounts, collaborating closely with clients to ensure their business objectives are achieved.

SENIOR ACCOUNT EXECUTIVE

Alice is a passionate communicator-of-all-trades, bringing with her two years of experience in business development. With expertise in earned media, influencer engagement, and strategic thinking, Alice drives impactful campaigns that elevate client brands.

Holding a Bachelor of Psychological Science (Hons) and a Bachelor of Communications (specialising in Public Relations & Digital Media) from The University of Queensland, Alice brings a unique blend of analytical thinking and creative flair to her role.

Her dedication to storytelling, combined with exceptional interpersonal skills and a drive to stay ahead of industry trends is what truly sets her apart.

ACCOUNT EXECUTIVE

Chloe is a vibrant and talented addition to our team at In The Making, offering a unique combination of creativity, problem-solving skills, and an insatiable appetite for challenges. She approaches every task with a contagious energy, enthusiasm, and a clear sense of purpose.

Enthusiastic about all things creative and communication-related, Chloe brings fresh perspectives and innovative ideas to the table. Her dedication to delivering outstanding results make her an invaluable asset to our team.

With Chloe's passion for continuous learning and her commitment to excellence, she is poised to make a meaningful impact in the world of public relations and communication.

JUNIOR GRAPHIC DESIGNER

Chelsea is a creative all rounder, specialising in branding design, logo generation, publication design, and content creation. As well as her expertise in videography and photography. She is a dynamic designer pulling her knowledge and inspiration from a variety of places to create unique and specialised work.

Chelsea graduated with a double degree in Communication Design and Media from Swinburne University. She has worked as a photographer and design all rounder for the past four years, working in different industries such as home and decor, gardening, lifestyle, landscape and surfing. Through the variety of her work, Chelsea has sharpened her abilities in critical design thinking, and explored new pathways for creation.